Pitch Market: Automated Outreach & Business Operations

The business challenge

Pitch Market places advertisers' signs at the entrances of busy, long-running community businesses on Long Island. Its sales model works best when the owner gets in front of the right local business owner. The hard part was everything before that conversation: finding businesses actually worth meeting, confirming who they are and who decides, knowing which opportunities were genuinely hot, and reaching them on the right channel. Prospect data was scattered, inconsistent and duplicated, and overlapping views of the same records made it unclear where to start each day.

The opportunity identified

Pitch Market didn't need to become a technology company. The owner explained who makes a good advertiser and how he likes to sell, and NeoLynk took on the rest: designing the data model, building the qualification logic, standing up each communication channel, and connecting them so every result lands in one place.

Our approach

NeoLynk built a staged pipeline, testing each stage on real data before building the next. It starts from evidence that a local business already spends on advertising, matches each signal to a real business, and refuses to accept a match on name alone unless a phone number or website confirms it. It keeps only businesses in the areas Pitch Market serves and identifies a credible decision-maker for each type of business, holding conflicting records for review instead of guessing. Commercial heat is graded into clear tiers from independent spending evidence, and the evidence is kept, so every "why this is hot" explanation comes from facts. Franchise advertising requirements are only shown when official franchise documents confirm them. Contact data is handled with the same discipline: published details are preferred, and generic inboxes are never presented as a person's address. On top of that foundation, NeoLynk built coordinated outreach across text messaging, email and calling. Each channel runs independently, so a business that is easiest to reach by phone stays a priority, and every reply, call outcome and appointment request flows back into the CRM. The owner works from a single Airtable command center with a home overview and focused lists: hot prospects, call-ready, email-ready, replies, appointments, follow-ups and wins. Older overlapping views were retired.

What was developed

• Actively operatingEvidence-based advertiser discovery, business matching and geography checks
• Actively operatingDecision-maker identification with conflict review
• Actively operatingEvidence-graded commercial heat tiers with franchise verification
• Actively operatingOutbound text messaging to qualify contacts
• Actively operatingPersonalized email outreach
• Actively operatingCalling to qualify contacts and request appointments
• Actively operatingSingle owner CRM with home overview and working lists
• PlannedMulti-rep CRM views for a growing sales team

Practical value

Pitch Market has a replenishing supply of evidence-backed local advertisers, graded by how commercially active they really are, and a daily view of exactly who to call, who to text, who to email and who is already engaged. Contact data, qualification, three communication channels and the sales pipeline now work as one operation, and the owner spends his time selling.

Capabilities described as built and operating. No revenue, appointment or close-rate figures are claimed.

Engagement model illustrated

Transform & Manage. NeoLynk continues to manage and improve Pitch Market's operations and outreach infrastructure, running controlled experiments, such as comparing contact-data sources, before changing defaults.